Although I have the utmost respect for your work, your business, I’m not emotionally tied to your work the way you are. I have the ability to take a step back from a project and fairly assess what needs to happen in order to make visual magic come to life. I think I can speak for most designers when I say that we truly want what’s best for you and your business. That being said, I make suggestions or share new ideas of reaching a common goal with you in order to help you receive the best quality work possible.


And by this, I mean that we understand the basic principles of what makes good design so good! I know serifs fromscripts, I have a solid grasp on the psychology of color, how to share information in a hierarchy manner, and the keys to a strong layout. I pay attention to those little details that others don’t because that’s part of my jobs, and honestly, I enjoy it! I love kerning, the Pantone color system and talking about my favorite fonts, file types, and press-ready graphics. Yes, it sounds nerdy but oh my goodness does it come in handy when you need a beautiful set of branded stationery!



So much of my work with my clients involves helping them articulate the core values, mission and goals behind their brands/business. In turn, I take that valuable information and figure out how to best represent it visually! Why? Because I’m all about sharing my clients’ stories with the world through beautiful design and powerful messaging. As a designer I work hard to create the perfect color palette, typeface pairings, and custom graphics because all those little details add up to the bigger story that’s waiting to be shared – the story of your logo/brand and how it’s going to impact the world. We’re visual storytellers armed with an array of Adobe software and Pantone swatch books, and we can’t wait to hear what we can help you share!


When you work with a pro, you are making an investment in quality work, a one-of-a-kind client experience, and strong visuals that will stand the test of time. Don’t be daunted by that higher price tag! If you’re willing to make the investment upfront in creating on point visuals for your business, then you won’t find yourself needing to update colors or recreate images every six months. As a professional designer, I help you create beautiful graphics that are overflowing with purpose and meaning. Gone are the trendy visuals that you’ll outgrow in a few weeks! Get ready to enjoy timeless visual content that is truly made just for you.

I believe these are a few of the most important reasons to invest in a professional time and time again.


Neutral Logo design-01Maybe you’re feeling like your logo and coordinating visuals simply aren’t a great fit for you anymore. Maybe your business has grown by leaps and bounds, and consequently has left that beginning logo of yours in the dust. That’s okay! Growth is something to be celebrated, and that frustrating feeling of limitation that comes from wearing a brand that’s a poor representation of your business’s capabilities is something that should be addressed. If you feel your branding is a poor representation of your business, your services, or your level of skill, then it’s time for a change.

REBRANDING – involves new visuals, a new set of designs, as well as updated messaging. Although the brand’s name will stay the same, little else will.

REDESIGN – colors are often updated, logos are tweaked ever-so-slightly, and new complimentary designs are added to a suite to enhance it’s usability.

So what options do you have? Well, you can choose to either rebrand or refresh your existing brand! Often times we go for the term “rebrand” without giving it a second thought, when perhaps we don’t intend to totally overhaul our existing color palette, typefaces and more. When a client seeks out a rebrand, they intend to completely redesign their existing materials and start from scratch. This often works best when the previous logo was never a great fit for their business, or if they’re changing focus and moving in a new direction with their business. A full rebrand that involves totally new designs does offer a blank slate, but it also may be confusing for brands with large followings or loyal fans who are familiar with an existing visual brand and logo. If that’s the case, then it’s incredibly important to clue your audience in on the big changes ahead! Let them know a redesign is in order, and invite them to be a part of the process through behind-the-scenes photos and posts, as well as sharing the evolution of your new brand from the old. A full rebrand often involves new visuals, a new set of designs, as well as updated messaging. Although the brand’s name will stay the same, little else will.

But brand updates don’t always have to be so drastic! A brand “redesign/refresh” looks like making strategic updates here and there to reflect new growth, a shift in company focus or appealing to a more specific target market. This is a great option for the those who loves her current brand, but thinks it could be more up to date. In a refresh, colors are often updated, logos are tweaked ever-so-slightly, and new complimentary designs are added to enhance it’s usability. A brand refresh enables a brand to remain current and easily identifiable to it’s loyal fan base, but with room to grow and keep up with current trends. Although your audience won’t be completely confused by your updated look, it’s still important to educate them on the change and share with them why you updated the look of your logo.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *